Believe it or not, your flooring is the first impression you present if you own a retail outlet in town. Often retailers pay a great deal of attention when working on the interior of their store but often fall flat when it comes to flooring. Those who have adopted good flooring in their store have found that they get a better flow of traffic. Whether they get good sales or not is a different issue, but your floor should at least be able to invite people inside with just one look. Well, there are several options and Kronoswiss laminate flooring is a great option.
If you make use of good flooring, you can greatly improve your brand identity. Look around for some good examples; take IKEA or McDonald’s for instance, all their stores have a uniform flooring pattern, a pattern that suits them and suits their customers as well. Even if there wasn’t a sign outside, the ambience and the flooring could tell us. If you go to IKEA, you will find grey hues everywhere and it points towards the elegance of the brand and the polished items you get there.
You can apply the same to your brand as well. As a retail store, you should look for flooring that is tough and durable as well as looking great. First, think about what it is your store is selling and based on that you can decide matching or contrasting flooring. If you want, you can play with different types of flooring. For example, if you have three different varieties of products, you can use three different types of flooring to differentiate between the items area. In addition, it will give a different feeling to your clients too.
Clothes stores generally follow the colour shades as well. If there are any festivities going on, they would put all the clothes for such event in one area and the flooring will be changed to colours matching the event. This way they differentiate this area with the other clothing sections. This is also a great technique to attract customers as well as build your brand identity.
Our Kronoswiss flooring comes in a variety of colours and styles from oak to walnut. Browse our store today to find the perfect flooring for you. If you would like to learn more about the styles of flooring we have to offer or would like more information on which would be best for you, get in touch today. You can contact us either by phone or email and we try our best to respond as soon as possible.